Have You Ever Seen The Rain? And Who’ll Stop the Rain?: The Globalizing Project of Korean Pop (K-pop) by Shin Hyunjoon

Dublin Core

Title

Have You Ever Seen The Rain? And Who’ll Stop the Rain?: The Globalizing Project of Korean Pop (K-pop) by Shin Hyunjoon

Description

Using the Korean artist Rain as a case study, the article examines the Korean music industry and its development into “multi-purpose star management” that creates transnational stars by de-emphasizing their national identity. It also examines the reaction by media and fans.

“Border-crossing Korean pop culture” is part of a larger phenomenon describe as “trans-Asia cultural traffic” (Iwabuchi) or “East Asian pop culture” (Chua). Yet previous studies confine Korean pop culture to the Asia region while K-pop is engaged in a globalizing mission.

Rain functions as a case study because he seeks to transform from a star in Asia into a global star. The means by which this could be achieved is the “star manufacturing system,” where Korean entertainment agencies incorporate production and management within the agency, and includes a training system. This system developed in the wake of the 1997 economic crises and shifts in the production in idol groups in the wake of the decline of music show programs. In order to achieve global star status, the article argues that Rain de-emphasized his Asian identity to embrace a global one in terms of marketing.

Creator

Shin Hyunjoon

Source

Shin, Hyunjoon. “Have You Ever Seen The Rain? And Who’ll Stop the Rain?: The Globalizing Project of Korean Pop (K-pop).” Inter-Asia Cultural Studies, vol. 10, no. 4, 2009, pp. 507-523.

Relation

Howard, Keith.  “Exploding Ballads: the Transformation of Korean Pop Music.” Global Goes Local, edited by J. Craig and Richard King, UBC Press, 2002, pp. 80-95.

Lee, Jamie Shin Lee. “Linguistic Hybridization in K-pop: Discourse of Self-Assertion and Resistance.” World Englishes, 2004, vol. 23, no. 3, pp. 429-450.

Lee, Jung-yup. “Contesting Digital Economy and Culture: Digital Technologies and the Transformation of Popular Music in Korea.” Inter-Asia Cultural Studies, 2009, vol. 10, no. 4, pp. 489-506.

Shin, Hyunjoon. “K-pop (music) in the Emerging Cultural Economy of Asian pop.” Journal of Communication Arts, vol. 25, no. 4, 2007, pp. 1-11.

Siriyuvasak, Ubonrat and Shin, Hyunjoon.” “’Asianizing K-pop: Production, Consumption and Identification Patterns among Thai Youth.” Inter-Asia Cultural Studies, vol. 8, no. 1, 2007, pp. 109-136.

Files

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Reference

Shin Hyunjoon, Have You Ever Seen The Rain? And Who’ll Stop the Rain?: The Globalizing Project of Korean Pop (K-pop) by Shin Hyunjoon

Cite As

Shin Hyunjoon, “Have You Ever Seen The Rain? And Who’ll Stop the Rain?: The Globalizing Project of Korean Pop (K-pop) by Shin Hyunjoon,” Public Circulation, accessed December 6, 2019, https://annobiblio.omeka.net/items/show/2.

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